April 9th, 2010
Met with a great guy called Peter yesterday who is setting up an exciting new venture, he spoke of how, as a race, we have moved from ‘We to Me’ to ‘Me to We’. I felt uncomfortable with this phrase and wondered why… After a little pondering, I realised that we have actually retained our selfishness and the whole Seth Godin tribe theory is utterly correct, what is actually happening, in my opinion, is that we now have groups of ‘Me’s’. In the past if you were in a group, metaphorically speaking, you held each others hand because you shared a common thing, now, due to the advances in technology and lifestyles, we find ourselves in little groups of Me’s. Our commonality remains but so does our selfishness. For instance, if we both have an ipad, then we share something in common so we are part of the ipad group, but our selfishness forces us to try and outdo each other through more apps, bigger memory or greater connectivity, I think this is what is helping the churn and burn mentality.
From our clients point of view, we need to be mindful about these groups of ‘Me’s’ and communicate effectively to these niche markets.
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