a version ahead
We are excited to announce that we have been asked to help re-brand Browne & Co, the fab accountants and business development guys. Along with a new logo, we will be helping communicate their message with updated collateral, advertising and website. Thanks Phil and Anna for choosing us.
We are very excited to be working with the great team at TPP Internet, they have invited us to help with a re-brand and re-communication of their key business offerings. After a fun photoshoot with their whole team & Big Dave Hunt, we now have an asset library that we will use to update the website and advertising material. Thanks guys, we look forward to building your brand with you.
We would like to welcome Rebecca at Clime Asset Management, we have been invited to help re-brand Stockval and move it into a slightly different realm utilising website, social media and printed communication channels. Exciting!
We are very happy to be working with the talented folk over at Meld Studios on the new visual language for Hotfrog.com An exciting project that sees us working very closely with the strategic interactive designers… we love a good thinking project!
We are proud to be working with the DET team on the look and feel of their intranet, internet and related online portals. The team includes some fantastic minds which makes our job even more exciting as we get to learn loads along the way. Thanks Julian for choosing us.
After the success of the re-brand and packaging for the Greenridge product family, we were asked by Integria Health (formerly Thompsons Health) to help them with a full re-brand and re-package of the OK Tea Tree brand. Its very exciting to see this fun label in production and we hope it makes their customers smile.
OK Tea Tree
It’s easy to buy a business name, but you need to create a brand. You need to live it and grow with it, its the pinnacle of your communication, the thing that clients recognise and remember. I often picture the brands that I design on the tops of buildings, made into a pattern for suitcases, printed huge on the football field or worn by millions across the world. By doing this you place that brand mark high on a pedestal, just for a moment, to see if it fits, or whether you need to go back to the pencil and sketchpad.
Below are ten things we advise our clients to think about to ensure strong branding and thus a strong business message, thanks to Tim Reid for compiling such a simple effective list.
Whilst I may be a marketing consultant in every day speak, my brand is all about making businesses and charities irresistible. That’s what I stand for. Identifying what your brand stands for is the first part of my Brand Character process.
If this means do less, then do less. Avoid cheap, shoddy anything: printing, design, packaging, photography and copy. If this means buying a cheaper office chair, then get a cheaper office chair!
Logo, fliers, website, signage, PowerPoint, stationary and so on. Make sure they know what they’re doing though, particularly in regards to your website.
These should form the basis of all decisions you make in your business and around your brand.
As brand builders we are problem solvers. Make sure your brand clearly says “Hey, I can fix your problem!”
then ensure it comes through in all its marketing.
Take a look at what the competition is doing, identify the gap and fill it with your brand. If all the brands in your category are black then be white. Great brands challenge their category.
Make sure you present your brand to the market place in exactly the same way no matter what the medium. You are creating one brand…not ten!
Make sure every person within your business knows what your brand stands for. It’s useless having everyone on different pages.
There are so many boring logos out there, don’t be one of them. Be brave…it pays off.
All good brands do this. Remember, I promised 10 points…well this is the 11th.
The unclass model
‘Ever wish you had the choice to get up off the couch and spend the afternoon learning to rock climb, cook, or maybe juggle? Well, we have and that’s why we came up with (un)classes. (un)classes are premised on the belief that everyone has *something* to teach and learning doesn’t always have to be a formal experience requiring big up-front commitments.’
Aiming to provide a more casual and ad hoc way for people to learn something new during their limited free time, the (un)classes website serves as a sort of marketplace through which people interested in learning about a topic can find someone in their area with the passion to teach it. Anyone can create a new class listing on (un)classes, and anyone can sign up to be a student or a teacher. Topics tend to be lightweight and fun, offering a way to learn about things not traditionally taught elsewhere. Examples so far have included How to Create The Greatest Rock Song of All Time and How to Be a Digital Nomad—the only guidelines are that they shouldn’t be offensive or illegal.
Go ahead, learn something new… www.unclasses.org
After the success of the re-brand and packaging for the Eureka product family, we were asked by marketing guru’s Johan and Caitlin of Integria (formerly Thompsons Health) to help them with a full re-brand and re-package of the Greenridge herbal family. As a group we decided on the company positioning statement ‘The Herbal Specialist’ which led to the look and feel of both the logo and packaging. Its been a great project and we look forward to presenting the new website in the coming months.
New branding and packaging for Greenridge